Pipeline, built by hand.
Tradekrafter runs the outbound engine for B2B sales teams: researched lists, sharp messaging, real people on the phone and in the inbox, and qualified meetings delivered to your calendar.
- 01MarketICP · tiers · exclusions
- 02DataSourced · verified · mapped
- 03SignalsHiring · funding · stack change
- 04MessageOne angle per segment
- 05OutreachCall · email · LinkedIn · ads
- 06MeetingQualified · briefed · on calendar
Outbound rarely fails in one place. It fails at the joins.
Data, messaging, sending and follow-up are often run by different tools, vendors or people. Each one looks fine on its own dashboard, but the pipeline doesn't.
The list doesn't match the targeting
Filters in a database rarely describe your real buyer. Wrong titles, dead emails and accounts that will never buy waste every step after them.
The message doesn't match the list
One generic sequence sent to five segments ends up speaking to none of them. Each segment needs its own reason to reply.
The reply doesn't reach a human in time
Interested replies wait in a shared inbox, inbound leads wait overnight, and booked meetings arrive with no context. Momentum leaks away.
Ten services. One team accountable for the result.
Take the whole program or start with the part that's broken. Every service plugs into the same system.
- 01Outbound SDR TeamsDedicated sales development reps who research, reach and qualify your buyers by phone, email and LinkedIn, then book the meeting.
- 02Full-Cycle Lead GenerationThe whole chain from market definition to booked meeting, run as one program: data, signals, messaging, outreach, qualification and handoff.
- 03Inbound Lead ResponseFast, human follow-up on demo requests, form fills and content downloads, so interested buyers get a conversation instead of a wait.
- 04Cold Email ProgramsManaged cold email from domain setup to reply handling, built for deliverability first and volume second.
- 05Cold CallingLive calls to decision makers on verified direct dials, run by trained callers with recorded calls and real-time notes.
- 06Appointment SettingQualified meetings placed straight onto your sales team's calendars, confirmed, reminded and briefed.
- 07B2B Data & ResearchAccount and contact lists built to your exact profile, verified by people and machines, enriched and delivered into your CRM.
- 08Account-Based AdvertisingLinkedIn and programmatic ads aimed at the exact accounts your reps are working, so outreach lands with buyers who already know your name.
- 09GTM Strategy & Outbound SetupA written go-to-market plan and the working system behind it: ICP, messaging, tools, data flows and the reporting to run it.
- 10Outsourced Inside SalesA complete inside sales desk: prospecting, discovery, demos and follow-up for transactional and mid-market deals.
Six stages, run as one loop.
Every booked meeting feeds back into the targeting. When your reps say a meeting wasn't a fit, we change the list, not just the script.
Market
Agree who buys, who doesn't, and what a great account looks like.
Data
Build and verify accounts and contacts, and map the buying committee.
Signals
Rank accounts by timing: hiring, funding, new tools, new leaders.
Message
One clear angle per segment, tested against a stated hypothesis.
Outreach
Calls, email, LinkedIn and ads sequenced as one conversation.
Handoff
Qualify, book, brief your rep and collect their feedback.
Every channel your buyers answer, coordinated.
A call that mentions yesterday's email gets a different reception from a cold call out of nowhere. We plan every touch together.
- Phone C.01
- Verified direct dials, researched openers, recorded and reviewed calls.
- Separate sending domains, full authentication, warm-up and plain-text copy.
- Profile-led touches that reference the call or email before them.
- Paid C.04
- Matched-audience ads on the same accounts your reps are working.
- Data C.05
- Lists built to your profile and checked by hand on the accounts that matter.
- Systems C.06
- CRM, sequencing, routing and reporting wired together.
How we hold ourselves to account.
- 01
Accepted meetings, not booked meetings
We measure ourselves on meetings your sales team agrees were worth taking.
- 02
Your main domain stays protected
Outbound email goes out from separate, authenticated domains, never your primary one.
- 03
You own everything
Lists, sequences, recordings and playbooks live in your systems from day one.
- 04
Month to month
No long contracts. The program has to keep earning its place.
Common questions
01What does Tradekrafter actually do?
We run outbound sales development for B2B companies. That covers the data, the messaging, the outreach by phone, email, LinkedIn and ads, the reply handling and the handoff of qualified meetings to your sales team.
02How quickly can we start?
Most programs go live three to five weeks after kickoff. That time covers research, list building, messaging and warming up new sending domains, which you shouldn't skip.
03Do you replace our sales team?
No. We fill the top of the funnel and hand qualified conversations to your account executives. For shorter sales cycles we can also run a full inside sales desk.
04What does it cost?
Programs are priced monthly based on scope: how many reps, channels and segments. Book an assessment and we'll scope it with you.
Book a pipeline assessment.
One working session on your funnel. We look at your targeting, data, messaging and handoff, then show you where meetings are being lost and what we’d change first.