Warm up the accounts before the first call.
Ads and outbound work better together than apart. When a buyer has seen your name a few times in their feed, a cold email feels less cold. We build audiences from the same account lists your SDRs are working, write creative by persona and coordinate timing so ads and outreach reinforce each other.
Built for teams like these.
- a.Companies running outbound to a defined set of target accounts
- b.Teams with long sales cycles and large buying committees
- c.Marketers who need paid spend tied to pipeline, not just clicks
The work, in detail.
Matched audiences
Account and contact lists uploaded and matched on LinkedIn and programmatic platforms.
Persona creative
Ad copy and design for each role in the buying group, built around their specific concern.
Sequenced with outbound
Ad flights timed to run before and alongside SDR outreach to the same accounts.
Retargeting
Visitors and engaged prospects re-engaged with deeper content and offers.
Budget management
Spend shifted weekly toward the audiences and creatives that move accounts forward.
Account-level reporting
Engagement shown by account, not just by campaign, so sales can see who's warming up.
How it runs.
Audience
Target accounts and personas loaded and matched.
Creative
Ads written and designed per persona.
Launch
Flights coordinated with outbound timing.
Retarget
Engaged accounts get a follow-up sequence of ads.
Report
Account engagement shared with sales weekly.
Account-Based Advertising: FAQ
01How large does an audience need to be?
Platforms have minimum audience sizes, so very small account lists are often combined with lookalike or role-based targeting. We'll tell you during setup what your list supports.
02Who makes the creative?
We write and design it, based on the messaging your outbound team is already testing. You approve before anything goes live.
Book a pipeline assessment.
One working session on your funnel. We look at your targeting, data, messaging and handoff, then show you where meetings are being lost and what we’d change first.